National Student Advertising Competition Tinder Campaign
I was selected to be a member of UNC’s 2021 National Student Advertising Competition team. The client that partnered with the American Advertising Federation was Tinder, and they were an interesting client to create a campaign for.
I worked with a group of students to create a campaign centered around the concept of gaming. But we didn’t just focus on video games, as many of our ads featured more traditional games such as basketball and pool. I worked on the creative team to write copy for print, digital, and video ads. The document below contains the pages from our plans book detailing our creative as well as two storyboards for video ads I worked on.