Path to Health

MedThink Health Equity Campaign

As the Creative Intern at MedThink Communications during the summer of 2021, I was tasked with making a campaign centered around the topic of health equity. There were no limits or restrictions and I was truly able to do what I wanted. The only problem was I didn’t know very much about health equity to begin with.

While researching, I stumbled upon a concept called “neighborhood and built environment,” and I was captivated by it. It basically means the neighborhoods that people live in and the structures they’re surrounded by influence their health and quality of life.

I identified some features, or “built environments,” that benefit the neighborhoods that have them and narrowed down my list to sidewalks, parks, and community gardens. These might seem like simple, everyday things, but there are tons of communities that lack these structures and they have a lower quality of life and life expectancy because of it.

Next, I created a fictitious company, named Path to Health, whose goal is to install these built environments in communities that don’t have them. They would lobby local government, write grants, secure funding, and raise awareness for the power of sidewalks and parks among residents in lower socioeconomic communities.

Finally, I wrote copy for the ads and collaborated with an Art Director to bring the campaign to life. The work can be seen below:

We also created a few mockups to show how they’d look in the real world as OOH advertisements.