Brand Messaging
Precision Fermentation is a technology company that aims to innovate the nearly 7,000-year-old fermentation process. Their flagship product, BrewIQ, gives brewers real-time data about the progress of their beer while it ferments—something that had never been done before.
To inform brewers about this revolutionary advancement in a field that hasn’t seen much change since drinking beer was invented, I created the tagline “Evolving Fermentation.” This tagline became a foundational piece of BrewIQ’s messaging, and it was implemented across web, social, and print mediums.
