Video
Railinc develops software for the railroad industry and is the leading provider of rail data, IT, and information services. Railinc wanted to send a video to its partners highlighting the strides they helped make in 2022. To accomplish this, I wrote a script centered around the theme of “Connecting you to more.” This theme touches on the value Railinc brings while playing into the idea of movement and connection—key elements of the railroad industry.
TransmetriQ Brand Messaging and Socials
TransmetriQ, an offshoot of Railinc, needed brand messaging and social posts for a new product they unveiled, the TransmetriQ Rail Management System.
To leverage its unique features, such as being the only Transportation Management System users would need to coordinate freight rail shipping, I identified what components set it apart and wrote social posts about them. I also suggested calling it an “RMS” instead of the more traditional “TMS” to help TransmetriQ stand out in the field.
