{"id":464,"date":"2022-05-22T20:08:37","date_gmt":"2022-05-22T20:08:37","guid":{"rendered":"http:\/\/dantejspado.com\/?page_id=464"},"modified":"2023-03-31T20:10:02","modified_gmt":"2023-03-31T20:10:02","slug":"railinc","status":"publish","type":"page","link":"https:\/\/dantejspado.com\/index.php\/railinc\/","title":{"rendered":"Railinc"},"content":{"rendered":"\n<p><strong>Video<\/strong><\/p>\n\n\n\n<p>Railinc develops software for the railroad industry and is the leading provider of rail data, IT, and information services. Railinc wanted to send a video to its partners highlighting the strides they helped make in 2022. To accomplish this, I wrote a script centered around the theme of &#8220;Connecting you to more.&#8221; This theme touches on the value Railinc brings while playing into the idea of movement and connection\u2014key elements of the railroad industry. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Railinc: Connecting you to more\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/u_eFKmf1lLY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">This work was created at REVERED. <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>TransmetriQ<\/strong> <strong>Brand Messaging and Socials <\/strong><\/p>\n\n\n\n<p>TransmetriQ, an offshoot of Railinc, needed brand messaging and social posts for a new product they unveiled, the TransmetriQ Rail Management System. <\/p>\n\n\n\n<p>To leverage its unique features, such as being the only Transportation Management System users would need to coordinate freight rail shipping, I identified what components set it apart and wrote social posts about them. I also suggested calling it an &#8220;RMS&#8221; instead of the more traditional &#8220;TMS&#8221; to help TransmetriQ stand out in the field.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"724\" src=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-7.png?resize=576%2C724\" alt=\"\" class=\"wp-image-465\" srcset=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-7.png?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-7.png?resize=239%2C300&amp;ssl=1 239w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-7.png?resize=250%2C314&amp;ssl=1 250w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-element-caption\">This work was created at REVERED. Art Direction: Madison Spadafino.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"660\" src=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-5.png?resize=572%2C660\" alt=\"\" class=\"wp-image-466\" srcset=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-5.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-5.png?resize=260%2C300&amp;ssl=1 260w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-5.png?resize=250%2C288&amp;ssl=1 250w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><figcaption class=\"wp-element-caption\">This work was created at REVERED. Art direction: Madison Spadafino <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"662\" src=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-6.png?resize=572%2C662\" alt=\"\" class=\"wp-image-467\" srcset=\"https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-6.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-6.png?resize=259%2C300&amp;ssl=1 259w, https:\/\/i0.wp.com\/dantejspado.com\/wp-content\/uploads\/2022\/05\/2022-05-22-6.png?resize=250%2C289&amp;ssl=1 250w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><figcaption class=\"wp-element-caption\">This work was created at REVERED. Art direction: Madison Spadafino <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Video Railinc develops software for the railroad industry and is the leading provider of rail data, IT, and information services. Railinc wanted to send a video to its partners highlighting the strides they helped make in 2022. To accomplish this, I wrote a script centered around the theme of &#8220;Connecting you to more.&#8221; This theme touches on the value Railinc brings while playing into the idea of movement and connection\u2014key elements of the railroad industry.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-464","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/pages\/464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/comments?post=464"}],"version-history":[{"count":2,"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/pages\/464\/revisions"}],"predecessor-version":[{"id":501,"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/pages\/464\/revisions\/501"}],"wp:attachment":[{"href":"https:\/\/dantejspado.com\/index.php\/wp-json\/wp\/v2\/media?parent=464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}